Capture strategy network data
Alfabet provides a strategy framework that lets you articulate your enterprise's strategy by breaking your company's long-term vision into detailed, supporting strategic themes that can be realized via projects. The strategic framework begins with the high-level vision that defines its long-term aspiration.
Visions have goals that articulate the broad primary outcomes that the organization aims to achieve to fulfill its vision, which in turn have objectives that describe the specific measurable steps that need to be taken to achieve the goals. At the most granular level of the strategy network are strategic themes that describe the overarching areas of focus that align with the vision and goals. Your enterprise can specify multiple visions and reuse the goals, objectives and strategic themes for more than one vision.
- A vision describes the long-term aspiration or desired future state of the organization. Example: 'Be the global sustainable energy provider.'
- A goal describes the broad primary outcomes that the organization aims to achieve to fulfill its vision. Example: 'Provide outstanding customer experience'
- A objective describes the specific measurable steps that need to be taken to achieve the goals. Example: 'Put customers in the center of interest'
- A strategic theme describes the overarching areas of focus that align with the vision and goals. They help in organizing and prioritizing projects and resources. Examples: 'Customer-centric development and engagement strategies'